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Trends & Insights

Stay ahead with the latest digital trends, marketing insights, and industry updates to keep your brand future-ready.

Latest Trends & Insights News
The Rise of Micro‑Influencers in Nigeria For years, brands relied heavily on celebrities to promote products. Today, a new trend is leading the way: micro-influencers in Nigeria. These are regular people with engaged followers, and they are becoming the go-to for authentic marketing. Their influence is real. Their voices are trusted. And their impact is growing fast.

The Rise of Micro‑Influencers in Nigeria

For years, brands relied heavily on celebrities to promote products. Today, a…

Victor Iyiola
Victor Iyiola
PalmPay in Talks to Raise up to $100M In a bold move signalling its next phase of growth, PalmPay is in talks to raise up to $100M in a fresh Series B funding round. This development comes as no surprise to those who have watched the fintech space in Africa evolve over the last few years. With profitability now achieved, a growing user base of 35 million, and over 15 million daily transactions, PalmPay is positioning itself as not just a local leader but a continental contender in Africa’s digital finance race.

PalmPay in Talks to Raise up to $100M

PalmPay in talks to raise up to $100M in a fresh Series…

Victor Iyiola
Victor Iyiola
Nigerian Healthcare Manufacturers Set for Big Win with $75M from Afreximbank and BOI In a major push for healthcare innovation in Nigeria, Local Healthcare Manufacturers are about to receive a much-needed boost. The African Export-Import Bank (Afreximbank) and Nigeria’s Bank of Industry (BOI) have teamed up to offer $75M to support the country's healthcare value chain. This funding deal is part of the Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC), a Federal Government project designed to localise the production of essential medical supplies and reduce Nigeria’s dependence on imported health products.

Nigerian Healthcare Manufacturers to Get $75M from Afreximbank and BOI

Nigerian Healthcare Manufacturers Set for Big Win with $75M from Afreximbank and…

Victor Iyiola
Victor Iyiola
PalmPay Ranked Top Fastest-Growing Fintech in Financial Times' 2025 List

PalmPay Ranked Top Fastest-Growing Fintech in Financial Times’ 2025 List

PalmPay Ranked Top Fastest-Growing Fintech in Financial Times' 2025 List PalmPay, a…

Victor Iyiola
Victor Iyiola
Why the Creator Economy Is the Future of Work

Why the Creator Economy Is the Future of Work

In this post, you’ll understand why the creator economy is the future…

Victor Iyiola
Victor Iyiola
Moniepoint Kenya Expansion Moves Forward with 78% Sumac Acquisition Approval Moniepoint Kenya expansion is officially in motion. The Nigerian fintech company has secured regulatory approval from the Competition Authority of Kenya (CAK) to acquire a 78% stake in Sumac Microfinance Bank, marking a major step in its East African growth plans. This deal comes just months after Moniepoint’s failed attempt to acquire KopoKopo, another Kenyan fintech company. While that move fell through, this new partnership signals Moniepoint’s determination to break into Kenya’s dynamic financial sector, and this time, it has regulatory backing.

Moniepoint Kenya Expansion Moves Forward with 78% Sumac Acquisition Approval

Moniepoint Kenya expansion is officially in motion. The Nigerian fintech company has…

Victor Iyiola
Victor Iyiola
Elon Musk Launches XChat: A Game-Changer in Messaging for 2025 Elon Musk has officially confirmed XChat launch, a new encrypted messaging feature on X (formerly Twitter), aimed at competing with WhatsApp, Telegram, Signal, and other major messaging platforms. As part of Musk’s grand vision to turn X into an all-in-one super app, XChat is a bold step toward redefining how people connect, chat, and even manage their finances online.

XChat Launch Confirmed by Elon Musk: A Game-Changer in Messaging for 2025

Elon Musk has officially confirmed XChat launch, a new encrypted messaging feature…

Victor Iyiola
Victor Iyiola
Brand Manual, Bintus Art and Everything
Bintusartandeverything

Why Every Ambitious Solopreneur Needs a Brand Manual in 2025

Starting a solo business can feel overwhelming. You handle everything from marketing…

Raphael
Raphael
Access Bank Acquisition of NBK and What It Means for Customers and Businesses Access Bank, one of Nigeria’s largest lenders, has completed its acquisition of the National Bank of Kenya (NBK), a strategic move that strengthens its presence in East Africa. This acquisition is a major step in Access Bank’s mission to become a truly pan-African financial institution.

Access Bank Acquisition of NBK and What It Means for Customers and Businesses

Access Bank Acquisition of NBK (National Bank of Kenya) is a strategic…

Victor Iyiola
Victor Iyiola
The Silent Rise of African Female Techpreneurs - 10 African Women in Tech African female techpreneurs are stepping into leadership roles, not just as contributors but as founders, co-founders, and visionaries. They are creating solutions to real problems, building successful tech startups, and reshaping the future of innovation in Africa. These women are not only launching businesses. They are also leading teams, raising capital, and driving impact in key sectors like fintech, healthtech, and edtech. Yet, despite their achievements, the rise of African women in tech often goes unnoticed in mainstream discussions. This post highlights their progress, their influence, and the potential that lies ahead.
Startup

The Silent Rise of African Female Techpreneurs – 10 African Women in Tech

African female techpreneurs are stepping into leadership roles, not just as contributors…

Victor Iyiola
Victor Iyiola