Because it’s not just about content, it’s about communication, clarity, and results.
In 2025, almost every Nigerian business wants a strong social media presence.
But behind the scenes, many bosses are quietly letting go of their social media managers—and it’s not always because of incompetence.
So, why is this happening?
Why are talented young people getting fired, replaced, or ghosted after just a few months on the job?
Let’s unpack the real reasons, the red flags, and how to fix the disconnect—before another “I just lost a client” post hits your timeline.
1. Expectations Were Never Aligned From the Start
Many business owners expect social media to instantly bring sales.
Meanwhile, the social media manager is focused on aesthetics, captions, and likes.
Boom—clash.
Social media managers need to understand business goals.
And business owners must understand that social media is a marathon, not magic.
Solution:
Before you sign any contract, clarify:
- What “results” mean (Is it engagement? Leads? Sales?)
- How success will be measured
- What resources and access are needed to deliver
Without alignment, it becomes a game of frustration and blame.
2. Strategy is Missing—It’s All Just Vibes and Canva
Many brands post content without a plan.
No monthly goals. No content pillars. No story. Just “Let’s post something.”
Business owners get tired of paying for content that’s not converting or building anything long-term.
Solution:
As a social media manager, present a strategy, not just a calendar.
Show how your content drives awareness, builds trust, and leads to action.
If you can’t connect posts to profits, you’ll keep getting replaced.
3. There’s No Communication Loop—Only Ghosting and Guessing
A big complaint from both sides is silence.
- The boss disappears after sending the brief
- The manager uploads content without context
- Nobody talks about what’s working or not
That silence builds resentment.
Solution:
Set a fixed day for check-ins, even if it’s 10 minutes via WhatsApp voice notes.
Transparency builds trust. Trust keeps contracts.
4. Content is Pretty—But Not Profitable
Yes, the feed looks nice.
But no one is buying. No one is clicking. No one is DMing.
Pretty doesn’t pay the bills—strategy does.
Business owners want results they can feel, not just reels that go viral for no reason.
Solution:
Focus on content that:
- Solves real customer problems
- Drives action with clear CTAs
- Aligns with product launches or sales goals
Educate your client on the content funnel: Awareness > Interest > Decision > Action.
