And how to stop wasting time, effort, and data bundles on content that doesn’t convert.
Let’s be honest:
In Nigeria today, it seems like every entrepreneur is on Instagram, Twitter, or TikTok.
Some are posting daily, running giveaways, using trendy audio, and buying ads.
But here’s the problem—many are still not seeing results.
They’re online, but they’re not converting.
And it’s not because social media doesn’t work.
It’s because most people are doing it wrong.
Let’s talk about the four biggest mistakes—and how you can flip the script starting today.
1. Mistaking Attention for Conversion
Getting likes is good.
Getting followers feels great.
But if no one is buying, booking, or messaging you, you’re not doing marketing—you’re doing performance.
Social media is a tool, not a trophy.
Your goal isn’t to impress—it’s to impact.
Fix:
Build content that educates, solves problems, and drives action.
Always ask: “What do I want someone to do after seeing this post?”
2. Posting Without a Strategy
Too many entrepreneurs are just “vibing” on social media.
Posting what’s trending, copying others, or putting out content without any clear plan.
Then they complain:
“I’ve been posting for 6 months and nothing is happening.”
That’s because you’re posting for you, not your customer.
Fix:
Create a strategy. Know:
- Who your audience is
- What problems they have
- What solutions you offer
- How each post supports your business goals
3. Ignoring the Power of Storytelling
In Nigeria’s competitive market, your product alone is not enough.
People buy connection. They buy stories.
They want to know:
- Why you started
- What makes you different
- Who you’ve helped
- What problem your business is solving
If you’re only posting product photos or promo fliers, you’re invisible in a sea of noise.
Fix:
Show your human side. Share behind-the-scenes moments, customer testimonials, lessons you’ve learned—even mistakes.
Your story is your brand.
4. Giving Up Too Early
Too many people expect overnight results.
They post for three weeks, don’t go viral, and quit.
But real marketing takes time.
You didn’t launch your business in one day—why expect the world to notice it in one post?
Fix:
Stay consistent. Review your analytics. Adjust your approach.
And remember: it’s okay to grow slow, as long as you grow smart.
