Let’s face it: staring at a blank content calendar can feel overwhelming. Between trends, algorithms, and trying not to sound robotic, showing up online can start to feel… exhausting.
The good news? You don’t need to reinvent the wheel every day. With a simple social media posting formula, you can stay consistent and keep your content feeling fresh, human, and intentional.
Why You Need a Posting Formula
Think of it like a recipe. Just like a great meal needs the right balance of ingredients, your social media needs the right mix of content types to engage, educate, and connect with your audience. A posting formula brings structure without killing your creativity.
Ready for the magic mix?
The 5-Part Social Media Posting Formula
Here’s a tried-and-true structure you can start using today:
1. Value (Teach Something)
This is where you share your knowledge. Think quick tips, how-tos, insights, or industry updates.
Example: “3 easy ways to improve your email open rate.”
Why it works: People love learning. This positions you as helpful and credible.
2. Personal (Be Real)
Share a behind-the-scenes moment, a lesson learned, or a day-in-your-life snippet. Let your audience see the human behind the brand.
Example: “I almost quit last year—here’s what kept me going.”
Why it works: Relatability builds trust. Vulnerability is powerful.
3. Engagement (Start a Conversation)
Ask a question. Run a poll. Share a hot take and invite feedback.
Example: “What’s one tool you can’t live without in your business?”
Why it works: Engagement boosts visibility—and it’s fun when people talk back!
4. Promotion (Sell Gently)
Yes, you can promote your offers—just do it with heart. Share the benefits, outcomes, and why it matters.
Example: “My new course is open! It’s for anyone ready to finally launch their brand online.”
Why it works: Selling doesn’t feel pushy when it’s rooted in service and clarity.
5. Social Proof (Show the Results)
Highlight a client win, a testimonial, or a milestone. Let your work speak for itself.
Example: “After just one session, my client landed her first paid partnership!”
Why it works: People trust people. Social proof builds credibility and confidence.
How to Use This Formula
You don’t have to post all five types every week—but aim to rotate through them consistently. You could assign a theme to each weekday or batch content in advance using these categories.
Here’s a simple weekly plan:
| Day | Content Type |
|---|---|
| Monday | Value |
| Tuesday | Engagement |
| Wednesday | Personal |
| Thursday | Social Proof |
| Friday | Promotion |
Or mix it up based on what feels right for you and your audience.
