Your social media activity can directly boost your visibility on Google—and help more people find you, trust you, and buy from you.
Local SEO isn’t just about your website or Google Maps pin anymore. What you say and do on social media platforms like Instagram, Facebook, LinkedIn, and X (formerly Twitter) plays a big role too.
Here’s how it works—and how you can make the most of it.
1. Your Profiles Show Up in Google Searches
Try this: Google your business name right now.
You’ll likely see your Facebook page, Instagram profile, or LinkedIn account appear alongside your website—especially if you’re active on those platforms.
What to do:
- Use your official business name across all platforms.
- Fill out every part of your profile (bio, address, phone number, keywords).
- Include your location clearly (e.g., “Lagos-based hair studio” or “Abeokuta cake baker”).
2. Local Hashtags Help You Get Discovered
When you use hashtags like #MadeInEnugu or #PortHarcourtFashion, you’re increasing your chances of showing up in local searches—both on social platforms and Google.
What to do:
- Add city-specific hashtags to your posts.
- Mix broad (#LagosBusiness) with niche ones (#AbujaMakeupArtist).
3. Customer Reviews and Tags Build Authority
When people tag your business or leave reviews on social media, it boosts your trust signals—not just with potential customers, but with search engines too.
What to do:
- Encourage happy customers to tag you in their posts.
- Re-share testimonials and positive reviews often.
- Always respond to comments or DMs with warmth and gratitude.
4. Content Engagement Increases Your Credibility
Google pays attention to brand signals—and social engagement is a big one. If people are consistently engaging with your posts, Google sees that as a sign of credibility.
What to do:
- Share helpful, relevant content (e.g., “How to Clean Your Wig” or “5 Budget-Friendly Meals in Ibadan”).
- Use reels, carousels, or live videos to increase interaction.
- Post consistently—even two or three times a week makes a difference.
5. Linking to Your Website Helps Your Rankings
Every time you include a link to your website in your Instagram bio, Facebook posts, or LinkedIn updates, you’re telling Google your site matters.
What to do:
- Share blog posts, promo pages, or service links regularly.
- Use tools like Linktree or direct links in Stories (if eligible).
- Track what content drives the most clicks.
Final Word: It’s All Connected
Social media isn’t just about likes and followers—it’s an SEO tool. When used intentionally, it helps you build visibility, trust, and traffic in your local market.
So, whether you’re a caterer in Ibadan, a realtor in Lekki, or a fashion designer in Kaduna—show up online like your business depends on it. Because it does.
Very insightful ❤️🔥